Following the recent announcement of Azlin Software’s latest investment into FuseMetrix, we are sharing some of our favorite aspects of this investment in this newsletter.
The Powerhouse Behind the Fun
Zoo, soft play, theme park, farm attraction... If you’ve visited any of these in the UK, you’ve likely interacted with FuseMetrix without even knowing it. Last year, the platform processed over 20 million bookings. That’s a third of the UK population!
FuseMetrix has developed the most comprehensive software platform for the leisure and attraction businesses. From consumer-facing modules like online bookings and ePOS, to back-office functions like finance and HR, its single, unified software frees up leisure and attraction operators to focus on the real magic: creating exceptional guest experiences.
The well-designed and loved product at FuseMetrix is a true reflection of their mission-driven culture and the genuine care for their customers and employees. We are proud to be a long-term partner with a company that shares our values. For Azlin Software, this is an exciting milestone in our mission to acquire and grow enduring B2B software businesses that ultimately provide better services and care to families!
Azlin’s Value-Led Approach
The most rewarding part of this investment process? Seeing how our values and approach resonate with the founder and management team. Matthew Ballinger, the founder who built FuseMetrix from the ground up, shared his experience:
Working with Azlin Software team on the sale of my company was a positive experience from start to finish. From the very first meeting, Annalise impressed me with her professionalism, clarity and genuine interest in understanding what mattered most to me. As I got more comfortable with the process, Zoe and other members of the team became involved at the right moments, always adding value and insight without ever making things complicated.
After 23 years of building the business and having many approaches from potential buyers, I was cautious about finding the right partner who would respect the legacy I had created. Once I decided that Azlin was the right buyer, we moved quickly and effectively. From offer to completion took around 90 days, and that pace was achieved because of clear communication, responsiveness and a shared focus on keeping things simple and straightforward.
We’re Hiring: Can you help?
To support the next phase of growth, we are currently looking for several key roles at FuseMetrix, including a sales lead and a front-end developer.
If you know someone great for these roles, please hit reply or send a direct intro to [email protected].
Onward and Upward
We are excited to welcome more mission-driven B2B software companies to join the Alzin Software group this year. As always we welcome introductions to purpose-built software for care providers and operators across life’s journey, including specialty healthcare, childcare, family activities, senior care, and other recurring lifestyle and home services.
The Azlin Software team will be at these upcoming industry events and conferences in the next 6 months. Please come say hi if you plan to attend any of them.
April 29-30, Care Show London, London
May 23-25, ABAI 2026 Conference, San Francisco
September 1-3, 2026 NADSA National Conference, Rhode Island
September 22-24, IAAPA Expo Europe, London
About Azlin Software
Azlin Software is a vertical software platform that acquires and grows mission-driven B2B software companies over the long term. The focus is on growing enduring B2B software businesses that ultimately provide better services and care to families. Our unique approach combines strategic capital with a collaborative community of like-minded businesses, leveraging operational support to foster technical innovation and high-trust cultures.
When partnering with business owners, we look for:
Shared values and a foundation of trust
Vertical software in a protected niche
Modern, cloud-native tech stack
$2-5 million in ARR with clear product-market-fit
Profitable or close to breakeven
Highly recurring revenue and loyal customers
If you or someone in your network is thinking about selling their B2B software business, we’d appreciate the chance to connect.
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